Agency Tech GuideBuild my stack
4 tools · Updated Oct 2026

Insurance agency CRM and sales automation

Sales pipelines, follow-up automation, texting and email for producers, plus the cross-sell and renewal campaigns that run on top of your AMS.

Every tool

Filter by what you write and the AMS you run. Listings are free and nobody pays for placement.

How to choose

What matters most, in order

AMS sync

A CRM that doesn't sync both ways with your AMS creates double entry. Check which fields sync, how often, and in which direction.

Automation you'll actually use

Look at the prebuilt workflows for new leads, quotes in progress, renewals and cross-sell. Ask how long it takes to build your own.

Lead intake and ownership

Check that leads from your web forms arrive directly or through Zapier, with an owner and a priority on each one.

Texting and calling

Built-in texting and calling, with compliance (opt-in, quiet hours), keeps producer activity in one place.

Reporting

Pipeline by producer, close rates and premium won are the reports owners use every week.

Price per user

Most CRMs price per user. Model the cost at your current team size and at your size in two years.

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